Part of the «LOEB» team in Thun: from left to right: Sanja Barbu, Markus Jauslin, Graziella Milazzo, Tom Christen, Fatime Farizi, Claudia Hurni.

Tradition 
in Flux

A fixture in Thun since 1912, Warenhaus LOEB (LOEB department store) is transforming the traditional understanding of shopping. Its impressive interior architecture provides the perfect setting for events. Continuity and dynamism characterize Warenhaus LOEB, which is also a highly attractive employer in the Thun area and beyond.

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The new multi-label area in the women’s clothing department on the first floor with additional checkouts and fitting rooms.

The redesigned household goods area on the second floor with the new HAY shop.

From mid-November, the terrace hosts the «Glüh-Vue» event, organized in collaboration with the neighbouring hotel Krone. Here, visitors can enjoy homemade mulled wine in a wintery atmosphere, enhanced by Christmas decorations, candles, and other seasonal decorations available for purchase. 

 

During the rest of the year, visitors can enjoy a coffee in the «Aarelounge» and lose track of time as they perceive the Aare river and the old town behind the windows. Tradition and progress – both are embraced at Warenhaus LOEB, in keeping with the spirit of the owner family.

The approximately 144-year history of «LOEB AG» is being continued every day by the employees at the Thun location. Not only are customers in good hands when it comes to the staff’s expertise, but their individual wishes are recognized and, if necessary, realized together. As managing director Tom Christen explains, the Warenhaus LOEB focuses on the shopping itself, turning it into an experience. The remarkably designed exhibition areas invite visitors to pause and look for the desired and right product.

 

Driven by entrepreneurial freedom and the desire for economic success, changes are constantly implemented, for example in the product range – a new multi-label area for women’s clothing, including three new brands, has been created on the first floor.

The «Glüh-Vue» is considered an insider tip for the best mulled wine in Thun, including the most beautiful view of the city.

LOEB
Bälliz 39, 3600 Thun
033 227 51 51, loeb.ch